With nearly half of all marketers identifying organic search as their highest ROI channel, the pressure is on to find strategies that deliver sustainable, long-term visibility. Enter user-generated content (UGC), a powerful but often misunderstood asset in the SEO toolkit. We sat down with Milena
The relentless velocity of online discourse has fundamentally redefined brand relevance, creating a high-stakes environment where unfiltered consumer opinions can elevate or dismantle reputations in a matter of hours. In this digital ecosystem, scheduled content calendars and planned marketing
The digital marketing landscape for 2026 is undergoing a profound transformation, moving decisively away from the era of vanity metrics where raw follower counts reigned supreme. Brands are now rightfully demanding tangible results, focusing their strategies on performance-driven objectives,
The persistent conversation surrounding influencer marketing ROI has pivoted from a debate over vanity metrics to a calculated analysis of how much authentic, community-level engagement is truly worth. As this shift solidifies, brands are increasingly turning their attention and budgets toward nano
Navigating the creator economy can feel like charting unknown territory, especially when it comes to pricing. With influencer marketing now accounting for a staggering 25% of core brand strategies, the days of guesswork are over. We’re joined by Milena Traikovich, a demand generation expert who
On December 17, 2025, advertising technology company Innovid unveiled a comprehensive and significant expansion of its Social Ads Manager platform, introducing a suite of new features meticulously designed to address the escalating operational complexity confronting modern advertising teams. This
