As the holiday shopping frenzy of Black Friday and Cyber Monday approaches, brands face unprecedented challenges in tracking the impact of their influencer and affiliate campaigns. I’m thrilled to sit down with Milena Traikovich, a Demand Gen expert with a wealth of experience in analytics,
Imagine a holiday shopping season where every ad dollar spent delivers measurable sales, and campaigns adapt in real time to capture fleeting consumer attention. As the 2025 holiday rush unfolds, TikTok has positioned itself at the forefront of this vision with a revamped Smart+ performance ad
Overview of YouTube's Advertising Landscape In today's digital ecosystem, video content reigns supreme, with billions of users flocking to platforms like YouTube to consume entertainment, education, and inspiration daily, creating a vast opportunity for brands. Yet, for companies, a persistent
Let me introduce Milena Traikovich, a seasoned Demand Gen expert who has dedicated her career to helping businesses craft impactful campaigns that attract and nurture high-quality leads. With her deep expertise in analytics, performance optimization, and lead generation, Milena is uniquely
Understanding the Referral Marketing Landscape In an era where trust often surpasses traditional advertising, referral marketing stands as a cornerstone of business growth, with over 90% of consumers valuing personal recommendations above all other forms of promotion. This strategy, which harnesses
As the holiday season approaches, brands face a daunting challenge: standing out in a sea of polished advertisements flooding social feeds. With costs per mille (CPM) skyrocketing and consumer attention spans dwindling, a powerful statistic emerges—UGC (user-generated content) ads often see a 35%
