Audiences kept scrolling past polished brand posts while pausing for lived-in creator stories, and the performance gap widened until marketing plans had to change or stall under fatigue and rising costs. That shift forced a rethinking of where trust originates, how content scales, and which ideas
Milena Traikovich has spent her career turning raw performance data into revenue. As a demand generation lead, she’s owned the loop from analytics to creative to pipeline, stitching together insights that move ROAS, compress CPA, and consistently unblock growth. In this conversation, she unpacks
In the fast-evolving digital marketing landscape of 2025, influencer marketing has emerged as a powerhouse, driving billions in revenue for brands across industries. Consider the staggering reality: a significant percentage of consumer purchases are now influenced by creator content on platforms
Understanding the Evolving Social Media Landscape The digital realm is more dynamic than ever, with social media platforms shaping how billions connect, consume, and engage daily, posing a critical challenge for marketers to keep pace with rapid shifts in user behavior and preferences. In 2025,
Setting the Stage for B2B Ecommerce Growth In an era where digital transactions dominate, B2B e-commerce stands at a pivotal moment, with 56% of revenue now stemming from online interactions, highlighting a fundamental shift in how businesses procure goods and services. This striking statistic
Introduction to a Shifting Marketing Paradigm In 2025, the performance marketing landscape stands at a pivotal moment, with over 5.45 billion social media users—representing 67% of the global population—spending an average of 19 hours weekly on platforms like TikTok, YouTube, and Meta. This
