Bridgeline Digital, Inc., a renowned provider of AI-driven marketing technology, has announced the launch of an innovative AI-powered unified search feature known as “Unified Search.” This groundbreaking technology merges HawkSearch’s precise keyword search with the sophisticated natural language processing capabilities of concept search into a single intelligent search bar. The primary objective of Unified Search is to deliver faster and more relevant results, significantly improving customer experiences and driving higher engagement levels.
Unified Search is a key component of Bridgeline’s Agentic-AI initiative and its collaboration with Salesforce.com’s AgentForce project, which focuses on advanced automation and intelligent agent integration. By combining specific term searches with contextual ideas, HawkSearch aims to cater to diverse customer search behaviors, thereby reducing friction and enhancing overall satisfaction. This approach addresses the multifaceted nature of user searches, offering nuanced and accurate responses to varied search queries.
John Murcott, the Executive Vice President of Product and Strategy at Bridgeline, emphasized that the integration of keyword precision with natural language understanding in Unified Search is designed to anticipate user needs, thus creating more intelligent search experiences. According to Murcott, this groundbreaking functionality sets a new benchmark for site search, making it an integral part of Bridgeline’s continuous investment in AI-driven capabilities for HawkSearch. Bridgeline’s mission involves supporting businesses in their digital transformation journeys through scalable, intelligent tools that drive online revenue growth, enhance traffic, improve conversion rates, and increase average order value.
This latest rollout of Unified Search highlights Bridgeline’s unwavering commitment to enhancing the capabilities of HawkSearch and providing advanced solutions that facilitate digital transformation. By leveraging AI-driven technology, Bridgeline aims to empower businesses to create more efficient, user-friendly, and engaging online experiences. This initiative underscores the company’s dedication to continuous innovation, enabling businesses to stay ahead in an increasingly competitive digital landscape.
