Michael Airsley

Michael Airsley

Demand Generation Specialist
Michael Airsley is a B2B Marketing expert with a passion for demand and growth marketing. Through his content, Michael demonstrates the power of demand generation, conversion optimization, and client engagement strategies to increase revenue and ROI. Michael focuses on actionable insights and is trusted by marketers looking to drive meaningful results to improve their demand and GTM strategies.
Which Email Marketing Service Will Dominate in 2025?
AI & Technology Which Email Marketing Service Will Dominate in 2025?

As businesses navigate the competitive terrain of 2025, choosing the optimal Email Marketing Service Provider has become crucial to achieving success. The enduring power of email marketing to deliver high returns on investment makes it an indispensable tool in modern digital strategy. This article

Enhancing Call Center Experience with AI and Unified Data
AI & Technology Enhancing Call Center Experience with AI and Unified Data

The recent advancements in artificial intelligence (AI) and data integration technologies have reshaped the landscape of call center operations, presenting opportunities for businesses to meet evolving consumer expectations with unprecedented efficiency and personalization. As the customer service

Balancing Autonomy and Control in AI-Driven Contact Centers
AI & Technology Balancing Autonomy and Control in AI-Driven Contact Centers

Milena Traikovich is renowned for her expertise in driving effective demand generation campaigns. Her extensive experience in analytics and performance optimization makes her a pivotal figure in shaping customer service approaches, particularly through the implementation of agentic AI in contact

Top Martech Tools of 2025 Powering Growth Marketing Strategies
AI & Technology Top Martech Tools of 2025 Powering Growth Marketing Strategies

In the rapidly evolving digital landscape of 2025, the role of marketing technology has shifted dramatically, becoming indispensable to modern business strategies. Companies thriving in today's market often owe their success to Martech tools that have transitioned from being mere enhancements

AI Companions Redefine Digital Bonds Beyond Social Media
AI & Technology AI Companions Redefine Digital Bonds Beyond Social Media

The digital landscape has witnessed a significant evolution with the rise of generative AI as a transformative force in social connectivity, taking up roles traditionally associated with social media platforms. As traditional social media sites like Facebook experience a decline in interactions

AI Revolutionizes Media, Saving Time and Costs Across Industries
AI & Technology AI Revolutionizes Media, Saving Time and Costs Across Industries

In a world where technological advancements continuously reshape industries, artificial intelligence (AI) has emerged as a transformative force in media content creation. The entertainment, gaming, and commerce sectors, among others, are experiencing remarkable shifts driven by AI innovations.

Top Social Media Campaigns Transforming Airline and Cruise Marketing
Demand Gen Strategies Top Social Media Campaigns Transforming Airline and Cruise Marketing

The Global Travel Marketing Summit brought together industry leaders, marketers, and digital strategists to explore the most innovative social media campaigns revolutionizing airline and cruise marketing. The focus was on leveraging digital platforms to enhance brand engagement, increase customer

The Essential Skills of a Full-Stack Marketer
AI & Technology The Essential Skills of a Full-Stack Marketer

Today, we're speaking with Milena Traikovich, a Demand Generation Expert known for driving successful campaigns and nurturing high-quality leads. With her extensive expertise in analytics, performance optimization, and lead generation initiatives, Milena offers invaluable insights into the

ROI Summit 2025: Turning R&D into Marketing Success
Market Insights ROI Summit 2025: Turning R&D into Marketing Success

A significant event for B2B tech marketers unfolded in Tel Aviv as the ROI Summit 2025 emphasized transforming research and development (R&D) investments into evident marketing success. This one-day summit, hosted by Informa TechTarget, brought together industry leaders, marketing

Essential Content Governance in AI-Powered Creation
AI & Technology Essential Content Governance in AI-Powered Creation

Milena Traikovich helps businesses drive effective campaigns for nurturing high-quality leads. As our Demand Gen expert, she brings extensive experience in analytics, performance optimization, and lead generation initiatives. Why do content teams need a plan for AI-generated content? Given the

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