Michael Airsley

Amazon Connect is ushering in a new era for contact center operations with the introduction of advanced AI features, as announced at AWS re:Invent 2024. These updates are designed to enhance outbound communications and improve customer interaction management. One of the groundbreaking enhancements

Keyword research extends far beyond just improving your website's SEO; it is an essential component of digital marketing that offers profound insights into the behaviors, preferences, and challenges of your target audience. By delving into what users are searching for and understanding their

Salesforce has made a technological stride forward by introducing a substantial upgrade to its AI-driven platform, Agentforce, now in its 2.0 version. This new iteration not only amplifies the capabilities of the existing platform but also aims to redefine how businesses interact with artificial

Welcome emails are a crucial component of any email marketing strategy because they serve as the initial touchpoint with new subscribers, setting the stage for future interactions. These emails are pivotal in creating positive first impressions, which help build trust and rapport between the brand

American Eagle’s Chief Marketing Officer, Craig Brommers, is navigating the complex landscape of integrating artificial intelligence into the company’s marketing strategy. As the demand for marketing content grows, especially on social media platforms popular with Gen Z, AI offers both opp

The rapid evolution of artificial intelligence is transforming multiple industries, especially with the advent of more sophisticated machine learning algorithms and their wide-ranging applications. These advanced AI technologies are not just enhancing processes but are revolutionizing business

The International Longshoremen’s Association (ILA) has successfully negotiated a groundbreaking new contract for East and Gulf Coast port workers, narrowly averting a strike with a deadline set for January 15. This momentous agreement includes a remarkable 62 percent wage increase spread over six y

In today’s fast-paced digital landscape, the incorporation of advanced technologies in social media marketing has revolutionized the way brands and influencers interact with their audiences. One of the most transformative innovations in this realm is the application of artificial intelligence (AI) w

The waste management industry is undergoing a significant transformation with the increasing adoption of artificial intelligence (AI). Traditionally, AI-powered waste monitoring systems were perceived as tools exclusive to large waste management corporations. However, small to medium-sized

Salesforce's new AI-driven customer service platform, Agentforce, unveiled at the Dreamforce conference in September 2024, promises to revolutionize the landscape of AI and customer experience. This innovative platform aims to offer more advanced, reliable, and autonomous AI agents, marking a