In an era marked by increasing awareness of environmental issues, the advertising industry is under pressure to adopt more sustainable practices. Companies today face significant challenges in balancing traditional performance metrics with evolving climate responsibilities. As more brands strive to
In today’s fast-paced digital era, video content has become a formidable tool in marketing strategies. A staggering 91% of businesses now incorporate video as part of their promotional efforts due to its proven efficacy. With technological advancements, artificial intelligence is making waves,
In recent years, businesses have faced immense pressure to adopt digital solutions that allow for flexibility and rapid adaptation to change, and composable commerce has emerged as a pivotal response to this demand. By enabling companies to construct agile and scalable digital architectures,
Milena Traikovich is renowned for her expertise in driving effective demand generation campaigns. Her extensive experience in analytics and performance optimization makes her a pivotal figure in shaping customer service approaches, particularly through the implementation of agentic AI in contact
In the rapidly evolving digital landscape of 2025, the role of marketing technology has shifted dramatically, becoming indispensable to modern business strategies. Companies thriving in today's market often owe their success to Martech tools that have transitioned from being mere enhancements to
The television industry is experiencing a seismic shift, largely driven by the innovative capabilities of artificial intelligence (AI). This change is not just a minor adjustment but a sweeping transformation that touches every aspect of content creation—from streamlining workflows to customizing
