In a remarkable stride toward optimizing sports content creation, Magnifi has harnessed artificial intelligence (AI) to transform how sports rightsholders, leagues, and federations produce and share video clips and highlights in real-time. By utilizing this advanced platform, sports organizations
In the rapidly evolving digital landscape, demand generation marketing faces numerous challenges that marketers must navigate to remain competitive. Recently, The Marketing Geeks’ 2025 State of Demand Gen Report brought to light several persistent hurdles and potential solutions, emphasizing the
Marketing professionals have long grappled with the challenge of managing multiple single-use tools to execute their strategies, often resulting in fragmented workflows and inefficiencies. The advent of the AI-driven B2B marketing platform Tofu promises to change this landscape, offering a
In the fast-paced world of enterprise marketing, the ability to construct and sustain high-performing teams is pivotal for achieving business objectives. Success in this domain hinges on maintaining focus, efficiency, and alignment with overarching organizational priorities. Paula Ximena Mejia,
In a significant stride towards transforming digital advertising strategy, Google has recently introduced Meridian, an open-source marketing mix model (MMM) designed to optimize advertising budgets through advanced insights. By leveraging sophisticated Bayesian causal inference methods, Meridian,
The agricultural market is a complex and dynamic sector influenced by a myriad of factors. Among these, geopolitical tensions play a significant role in shaping market trends and commodity prices. Recent events, such as the phone call between the president-elect and President Xi, have had notable
