In an era where technology dictates the pace of business, the Digital Marketing World Forum Global 2025 stands as a beacon for marketing professionals worldwide. Scheduled at the iconic Olympia Events in London, this prestigious gathering attracts over 2,500 senior marketing professionals from
The Dotdigital Global Benchmark Report 2025 reveals noteworthy trends in email marketing, marking a significant evolution in the field over the past year. According to the report, email sending volumes surged by 23.9%, paralleling a notable improvement in engagement metrics. Click-through rates
Launching a new business is an ambitious endeavor fraught with challenges that can threaten its very survival. Many budding entrepreneurs enthusiastically dive into their ventures, only to face unexpected hurdles that cause a significant number of them to falter within their first year. This
In today's interview, we delve into effective marketing strategies during times of economic and political uncertainty with Milena Traikovich, a seasoned expert in demand generation. With her vast experience in analytics and performance optimization, Milena offers invaluable insights into how
In our business world defined by rapid changes and evolving technologies, the ability to think strategically has become a crucial skill for leaders aiming to drive long-term success. Today, we have the pleasure of discussing strategic thinking with Milena Traikovich, an expert in crafting
The landscape of performance marketing is facing significant challenges, demanding that industry leaders unite and find innovative solutions. The recent APMA Advertiser Connect event, held on April 29, served as a critical platform for addressing these issues. Organized by Kevin Edwards, APMA
