Analytics & Performance

How Can Marketers Master Data Cleaning, Modeling, and Governance?
Analytics & Performance How Can Marketers Master Data Cleaning, Modeling, and Governance?

In today's data-driven marketing landscape, managing data effectively is crucial for making informed decisions and gaining a competitive edge. Marketers are inundated with data from various sources, including web analytics, customer journeys, and competitor analysis. To harness meaningful

DOJ Proposes Google Divest Chrome to Address Monopolistic Practices
Analytics & Performance DOJ Proposes Google Divest Chrome to Address Monopolistic Practices

The U.S. Department of Justice (DOJ) is pushing for significant changes to Google's structure, proposing that the tech giant sell its Chrome web browser and possibly the Android mobile operating system in response to allegations of monopoly practices in online search. This move represents a

Marketing Jobs Rebound: Key Roles and Skills for Future Success
Analytics & Performance Marketing Jobs Rebound: Key Roles and Skills for Future Success

The marketing industry is experiencing a significant resurgence, with LinkedIn's Marketing Jobs Outlook report revealing a remarkable 76% increase in job postings compared to the previous year. This incredible rebound underscores the rising demand for marketing professionals across various

LinkedIn's New Guidelines: Boosting Engagement with Valuable Content
Analytics & Performance LinkedIn's New Guidelines: Boosting Engagement with Valuable Content

In a rapidly evolving digital landscape, achieving meaningful engagement and visibility on social media platforms can be challenging for professionals looking to grow their network and share their expertise. LinkedIn has recently updated its content guidelines with the aim of fostering more

Can OpenAI's New AI Browser Challenge Google's Dominance in the Market?
Analytics & Performance Can OpenAI's New AI Browser Challenge Google's Dominance in the Market?

The technological landscape is ripe for disruption, especially in areas where a single player has held sway for years. OpenAI's recent announcement to develop a competitive web browser, spearheaded by former Chrome engineer Darin Fisher, is generating buzz in the tech community. Fisher is not

What Are the Top Book Recommendations for Marketers in 2023?
Analytics & Performance What Are the Top Book Recommendations for Marketers in 2023?

In the ever-evolving field of marketing, staying updated with the latest strategies, trends, and insights is crucial. As new technologies, platforms, and consumer behaviors continue to emerge, marketers must consistently seek out resources that will enhance their knowledge and refine their skills.

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