In the realm of marketing, the reliance on generational labels to define and target groups of people has been a longstanding practice. However, this approach often oversimplifies and fails to represent the diverse and nuanced market accurately. Marketers are urged to move beyond these simplistic
Deciding on the ideal marketing performance management (MPM) platform is no small feat for any marketing technology expert looking to optimize their strategies, manage budgets efficiently, and track performance accurately. With an abundance of options, navigating through various functionalities and
In the ever-evolving landscape of business strategies, Product-Led Growth (PLG) has emerged as a prominent approach. This strategy emphasizes the product itself as the primary driver for customer acquisition, engagement, and retention. However, the question arises: should PLG be the sole focus, or
Imagine a neighborhood on Halloween night where children in costumes eagerly map out their routes, carefully aiming to hit the houses with the best candy. This scenario might seem whimsical, yet it strikingly mirrors the strategies that B2B marketers can employ. Drawing parallels between the
In a compelling keynote presentation at the Marketing Analytics & Data Science Conference, Seth Stephens-Davidowitz, a data scientist and New York Times bestselling author, explored how to uncover hidden truths in data and marketing analytics. Through a series of illustrative stories and
In an era where data drives almost every decision in marketing, the implementation of data standards remains surprisingly scarce. While the majority of marketers acknowledge the necessity of data standards for demonstrating ROI and competitiveness, actual adoption rates tell a different story.
