Michael Airsley

Michael Airsley

Demand Generation Specialist
Michael Airsley is a B2B Marketing expert with a passion for demand and growth marketing. Through his content, Michael demonstrates the power of demand generation, conversion optimization, and client engagement strategies to increase revenue and ROI. Michael focuses on actionable insights and is trusted by marketers looking to drive meaningful results to improve their demand and GTM strategies.
Aurora Mobile Advances AI Marketing Automation Amid Global AI Trends
AI & Technology Aurora Mobile Advances AI Marketing Automation Amid Global AI Trends

Advancements in artificial intelligence (AI) have revolutionized various industries, with marketing automation witnessing one of the most transformative changes. Aurora Mobile Limited, listed on NASDAQ under the symbol JG, has been a significant player in enhancing customer engagement for top

Google Integrates YouTube Shorts in Search: A Boost for Influencer Marketing
Demand Strategies Google Integrates YouTube Shorts in Search: A Boost for Influencer Marketing

The integration of YouTube Shorts into Google search desktop results is creating ripples across the landscape of digital marketing. As the digital realms become increasingly intertwined, this crucial development is poised to redefine how influencers and marketers approach their content strategies.

Is Your Email Marketing Platform Ready for Today's Digital Challenges?
AI & Technology Is Your Email Marketing Platform Ready for Today's Digital Challenges?

Email marketing remains one of the most crucial channels for engaging with customers, even as new communication platforms continue to emerge. The enduring significance of email, backed by research from SAP Emarsys and Deloitte, highlights that 40% of consumers still prefer it for interactions over

How Can Marketing Automation Transform Your Business Strategy?
AI & Technology How Can Marketing Automation Transform Your Business Strategy?

Marketing automation has become a game-changer for businesses looking to enhance their marketing efforts, streamline tasks, and achieve better results. By leveraging advanced technology and software, companies can now automate and measure marketing workflows and tasks, ensuring a more efficient and

Outlyr Takes Over Management of LPGA Kroger Queen City Championship
Demand Strategies Outlyr Takes Over Management of LPGA Kroger Queen City Championship

The Kroger Queen City Championship presented by P&G is set to return to TPC River’s Bend in Maineville, Ohio, from September 8-14, with significant developments regarding its management. The sports and event marketing agency Outlyr will now oversee the prestigious LPGA Tour event, introducing n

BYO-AI Revolutionizes Marketing Analytics with Customized Efficiency
AI & Technology BYO-AI Revolutionizes Marketing Analytics with Customized Efficiency

Marketing teams are shifting the dynamics of data analysis and workflow efficiency through Bring Your Own AI (BYO-AI). This emerging trend allows professionals to incorporate personally-tailored artificial intelligence tools into their everyday operations, fundamentally transforming the landscape

Is Sprouts Farmers Market a Strong Investment Amid Analyst Optimism?
Analytics & Performance Is Sprouts Farmers Market a Strong Investment Amid Analyst Optimism?

Sprouts Farmers Market, a specialty grocery retailer, has garnered significant attention from financial experts who offer a blend of bullish and neutral sentiments about the company's market prospects. The company, which emphasizes a unique market position focusing on fresh and healthy organic

How AI Will Transform B2B Go-To-Market Strategies By 2028
AI & Technology How AI Will Transform B2B Go-To-Market Strategies By 2028

The landscape of B2B marketing and sales is on the brink of a monumental shift, driven by rapid advancements in artificial intelligence. Traditional methods like demand generation and outbound prospecting are set to become relics of the past. By 2028, buyers will increasingly leverage AI to

Top New York Agencies Pioneering Innovative Facebook Marketing Strategies
Demand Strategies Top New York Agencies Pioneering Innovative Facebook Marketing Strategies

In today’s fast-paced digital landscape, staying ahead of the competition requires more than just a presence on social media platforms like Facebook. New York's leading advertising agencies are harnessing advanced tools and strategies to create innovative campaigns that not only attract but d

Top YouTube Marketing Agencies in San Francisco: A Detailed Analysis
Demand Strategies Top YouTube Marketing Agencies in San Francisco: A Detailed Analysis

San Francisco is home to some of the most innovative YouTube marketing agencies in the U.S. This article details the leading agencies within the YouTube marketing landscape in the city, analyzing their strategies, competencies, and applicability to various business types. Introduction The world of

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