Michael Airsley

Michael Airsley

Demand Generation Specialist
Michael Airsley is a B2B Marketing expert with a passion for demand and growth marketing. Through his content, Michael demonstrates the power of demand generation, conversion optimization, and client engagement strategies to increase revenue and ROI. Michael focuses on actionable insights and is trusted by marketers looking to drive meaningful results to improve their demand and GTM strategies.
Salesforce Enhances Agentforce 2.0 with Advanced AI and Slack Integration
AI & Technology Salesforce Enhances Agentforce 2.0 with Advanced AI and Slack Integration

Salesforce has made a technological stride forward by introducing a substantial upgrade to its AI-driven platform, Agentforce, now in its 2.0 version. This new iteration not only amplifies the capabilities of the existing platform but also aims to redefine how businesses interact with artificial

Optimizing Welcome Emails: Boosting Engagement and Building Loyalty
AI & Technology Optimizing Welcome Emails: Boosting Engagement and Building Loyalty

Welcome emails are a crucial component of any email marketing strategy because they serve as the initial touchpoint with new subscribers, setting the stage for future interactions. These emails are pivotal in creating positive first impressions, which help build trust and rapport between the brand

Can AI Keep American Eagle's Marketing Authentic and Creative?
AI & Technology Can AI Keep American Eagle's Marketing Authentic and Creative?

American Eagle’s Chief Marketing Officer, Craig Brommers, is navigating the complex landscape of integrating artificial intelligence into the company’s marketing strategy. As the demand for marketing content grows, especially on social media platforms popular with Gen Z, AI offers both opp

AI, Logistics, and E-Commerce: Driving the Future of Digital Economies
AI & Technology AI, Logistics, and E-Commerce: Driving the Future of Digital Economies

The rapid evolution of artificial intelligence is transforming multiple industries, especially with the advent of more sophisticated machine learning algorithms and their wide-ranging applications. These advanced AI technologies are not just enhancing processes but are revolutionizing business

ILA Secures Wage Increases and Job Protections in New Port Worker Deal
AI & Technology ILA Secures Wage Increases and Job Protections in New Port Worker Deal

The International Longshoremen’s Association (ILA) has successfully negotiated a groundbreaking new contract for East and Gulf Coast port workers, narrowly averting a strike with a deadline set for January 15. This momentous agreement includes a remarkable 62 percent wage increase spread over six y

AI, Genuine Boosts, and Analytics Transform Social Media Marketing
AI & Technology AI, Genuine Boosts, and Analytics Transform Social Media Marketing

In today’s fast-paced digital landscape, the incorporation of advanced technologies in social media marketing has revolutionized the way brands and influencers interact with their audiences. One of the most transformative innovations in this realm is the application of artificial intelligence (AI) w

Can AI Make Waste Management Easier for Small to Medium Operators?
AI & Technology Can AI Make Waste Management Easier for Small to Medium Operators?

The waste management industry is undergoing a significant transformation with the increasing adoption of artificial intelligence (AI). Traditionally, AI-powered waste monitoring systems were perceived as tools exclusive to large waste management corporations. However, small to medium-sized

How Will Salesforce Agentforce Revolutionize Customer Service AI?
AI & Technology How Will Salesforce Agentforce Revolutionize Customer Service AI?

Salesforce's new AI-driven customer service platform, Agentforce, unveiled at the Dreamforce conference in September 2024, promises to revolutionize the landscape of AI and customer experience. This innovative platform aims to offer more advanced, reliable, and autonomous AI agents, marking a

Unlocking Revenue Growth Through Cross-Functional ABE Alignment
Demand Gen Strategies Unlocking Revenue Growth Through Cross-Functional ABE Alignment

Here's a compelling statistic that should grab everyone's attention: 76% of marketers achieve higher ROI with account-based approaches than other marketing strategies, according to the ABM Leadership Alliance and ITSMA. However, despite the proven potential of account-based strategies,

Can the Global Music Event Market Double in Size by 2031?
Demand Gen Strategies Can the Global Music Event Market Double in Size by 2031?

The global music event market is on a trajectory of substantial growth, with projections indicating it could nearly double in size by 2031. Valued at $255.6 billion in 2019, the market is expected to reach $481.4 billion by 2031, driven by a compound annual growth rate (CAGR) of 9.7% from 2022 to

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