In the rapidly evolving digital landscape of 2025, the role of marketing technology has shifted dramatically, becoming indispensable to modern business strategies. Companies thriving in today's market often owe their success to Martech tools that have transitioned from being mere enhancements to
The digital landscape has witnessed a significant evolution with the rise of generative AI as a transformative force in social connectivity, taking up roles traditionally associated with social media platforms. As traditional social media sites like Facebook experience a decline in interactions
In a world where technological advancements continuously reshape industries, artificial intelligence (AI) has emerged as a transformative force in media content creation. The entertainment, gaming, and commerce sectors, among others, are experiencing remarkable shifts driven by AI innovations.
The Global Travel Marketing Summit brought together industry leaders, marketers, and digital strategists to explore the most innovative social media campaigns revolutionizing airline and cruise marketing. The focus was on leveraging digital platforms to enhance brand engagement, increase customer
Today, we're speaking with Milena Traikovich, a Demand Generation Expert known for driving successful campaigns and nurturing high-quality leads. With her extensive expertise in analytics, performance optimization, and lead generation initiatives, Milena offers invaluable insights into the dynamic
A significant event for B2B tech marketers unfolded in Tel Aviv as the ROI Summit 2025 emphasized transforming research and development (R&D) investments into evident marketing success. This one-day summit, hosted by Informa TechTarget, brought together industry leaders, marketing professionals,
Milena Traikovich helps businesses drive effective campaigns for nurturing high-quality leads. As our Demand Gen expert, she brings extensive experience in analytics, performance optimization, and lead generation initiatives. Why do content teams need a plan for AI-generated content? Given the
In today's rapidly evolving digital landscape, marketing decisions must be made swiftly and accurately, yet the traditional methods of data collection and analysis often result in significant delays and inefficiencies. The ASK BOSCO AI Analyst has emerged as a revolutionary tool addressing these
Influencer marketing in the food and beverage industry has evolved into a significant strategy, bringing authenticity and diverse outreach to brands that are constantly seeking innovative ways to connect with their audiences. The industry has realized the vast potential of influencer
In recent years, the marketing funnel has undergone a seismic shift as consumers increasingly turn to AI tools for product recommendations, comparisons, and research. As AI-powered "zero-click" journeys streamline the discovery-to-decision process, opportunities for brands to influence consumers,
