In the fast-paced world of enterprise marketing, the ability to construct and sustain high-performing teams is pivotal for achieving business objectives. Success in this domain hinges on maintaining focus, efficiency, and alignment with overarching organizational priorities. Paula Ximena Mejia,
On November 19th, 2024, SuperScale, a game business analytics company, announced a significant milestone: securing an investment round of $1.2 million to support the launch and rapid expansion of SuperPlatform. This groundbreaking achievement is poised to transform the gaming industry through a
In a significant stride towards transforming digital advertising strategy, Google has recently introduced Meridian, an open-source marketing mix model (MMM) designed to optimize advertising budgets through advanced insights. By leveraging sophisticated Bayesian causal inference methods, Meridian,
In the rapidly evolving digital marketing landscape of Singapore, traditional branding principles continue to hold significant relevance and effectiveness. Despite the widespread adoption of digital technologies and social media platforms, core branding principles rooted in trust, consistency, and
Content marketers have more tools than ever to succeed. AI and automation provide capabilities that were once unimaginable . But, despite the advances in technology, those tools won’t deliver results without a solid content strategy. When things go wrong, it’s rarely due to a lack of resources or
Fairs have long been cherished as community cornerstones, offering tradition and family entertainment. However, the rapid technological revolution demands that these events adapt to modern digital solutions to stay relevant. As consumer expectations evolve, fairs must transition from traditional
Artificial Intelligence (AI) has moved from mere speculation into an indispensable force shaping how businesses operate. Initially perceived as a futuristic concept, AI is now fundamental in enhancing operational efficiency, supporting superior decision-making processes, and delivering highly
The One Show 2025 has introduced a groundbreaking AI discipline that marks a significant step in recognizing advancements in creative technology and underscores its transformative potential within the advertising and marketing industries. This new discipline encompasses three key categories:
Participating in trade shows can be a significant investment for businesses, but with the right strategies, it can yield substantial returns. With hundreds of exhibitors vying for attention, making a memorable impression requires careful planning and execution. From setting clear objectives to
The recent ban of the popular video platform TikTok in the United States has sent shockwaves through the marketing community. Approved overwhelmingly by the U.S. Congress last year and upheld by the Supreme Court last Friday, the law led to TikTok going dark over the weekend and its mobile app
