A new frontier of B2B demand generation is upon us—one where the rules of engagement have shifted, and staying ahead means building fresh strategies. We recognized three emerging imperatives to keep an eye on, and this article provides an overview on how you can tackle them. Millennials and Gen Z a
The recent acquisition of Splash by Cvent marks a pivotal moment in the event technology industry. Combining Cvent’s robust platform with Splash’s innovative tools aims to offer unparalleled solutions for marketing professionals focused on delivering impactful events. This merger showcases a com
In an increasingly competitive hospitality industry, Princess Hotels & Resorts embarked on a pioneering journey by integrating cutting-edge AI-driven marketing strategies to enhance performance and profitability. This innovative strategy, developed in collaboration with the technology provider
How Is Google Transforming Ad Creation With New AI Tools? Google recently announced the expansion of its AI-powered ad image editing capabilities, integrating them into a broader range of advertising campaign types. This new development, unveiled at the DMEXCO marketing conference, signals a
The effectiveness of email outreach can often hinge on the precision of its timing. By leveraging research findings from ZoomInfo, professionals in sales and marketing can optimize their strategies to maximize engagement with prospects, customers, and colleagues. The study focuses on analyzing
In the ever-evolving world of B2B marketing, a fundamental shift is underway. Traditional performance marketing, focused solely on immediate returns, is being edged out by brand marketing that prioritizes long-term brand-building and customer relationships. Dentsu’s latest Superpowers Index u
In a unique marketing strategy, Pizza Hut has launched an innovative initiative named "ResZAmes" to aid job seekers in getting their resumes noticed by prospective employers. Targeting New York City, this campaign highlights Pizza Hut's commitment to creating unconventional solutions
In a major shift poised to redefine digital advertising, Google is set to replace its Video Action Campaigns with a new AI-powered product named Demand Gen by the second quarter of 2025. This strategic transition aims to offer advertisers broader reach, enhanced audience targeting, and quicker
Account-Based Marketing (ABM) is heralded as a high-efficiency strategy tailored for B2B marketers, yet many find their initiatives stumbling after initial implementation. The disconnect often stems not from faulty principles but from misaligned sales and marketing efforts. This article explores
Creating a website that not only attracts visitors but also converts them into leads is both an art and a science. At the heart of this transformation lies Search Engine Optimization (SEO). By harnessing the power of SEO, businesses can elevate their websites to become potent lead generation
