Michael Airsley

Michael Airsley

Demand Generation Specialist
Michael Airsley is a B2B Marketing expert with a passion for demand and growth marketing. Through his content, Michael demonstrates the power of demand generation, conversion optimization, and client engagement strategies to increase revenue and ROI. Michael focuses on actionable insights and is trusted by marketers looking to drive meaningful results to improve their demand and GTM strategies.
ILA Secures Wage Increases and Job Protections in New Port Worker Deal
AI & Technology ILA Secures Wage Increases and Job Protections in New Port Worker Deal

The International Longshoremen’s Association (ILA) has successfully negotiated a groundbreaking new contract for East and Gulf Coast port workers, narrowly averting a strike with a deadline set for January 15. This momentous agreement includes a remarkable 62 percent wage increase spread over six

AI, Genuine Boosts, and Analytics Transform Social Media Marketing
AI & Technology AI, Genuine Boosts, and Analytics Transform Social Media Marketing

In today’s fast-paced digital landscape, the incorporation of advanced technologies in social media marketing has revolutionized the way brands and influencers interact with their audiences. One of the most transformative innovations in this realm is the application of artificial intelligence (AI)

Can AI Make Waste Management Easier for Small to Medium Operators?
AI & Technology Can AI Make Waste Management Easier for Small to Medium Operators?

The waste management industry is undergoing a significant transformation with the increasing adoption of artificial intelligence (AI). Traditionally, AI-powered waste monitoring systems were perceived as tools exclusive to large waste management corporations. However, small to medium-sized

How Will Salesforce Agentforce Revolutionize Customer Service AI?
AI & Technology How Will Salesforce Agentforce Revolutionize Customer Service AI?

Salesforce's new AI-driven customer service platform, Agentforce, unveiled at the Dreamforce conference in September 2024, promises to revolutionize the landscape of AI and customer experience. This innovative platform aims to offer more advanced, reliable, and autonomous AI agents, marking a

Unlocking Revenue Growth Through Cross-Functional ABE Alignment
Demand Strategies Unlocking Revenue Growth Through Cross-Functional ABE Alignment

Here's a compelling statistic that should grab everyone's attention: 76% of marketers achieve higher ROI with account-based approaches than other marketing strategies, according to the ABM Leadership Alliance and ITSMA. However, despite the proven potential of account-based strategies, many

Can the Global Music Event Market Double in Size by 2031?
Demand Strategies Can the Global Music Event Market Double in Size by 2031?

The global music event market is on a trajectory of substantial growth, with projections indicating it could nearly double in size by 2031. Valued at $255.6 billion in 2019, the market is expected to reach $481.4 billion by 2031, driven by a compound annual growth rate (CAGR) of 9.7% from 2022 to

Future of CTV: Live Streaming, Personalized Ads, and Premium Content
AI & Technology Future of CTV: Live Streaming, Personalized Ads, and Premium Content

The landscape of Connected TV (CTV) and streaming is rapidly evolving, with significant changes expected by 2025. The ongoing migration of viewers from linear TV to streaming platforms is set to transform both the viewer experience and advertising strategies dramatically. Industry experts are

Global Power Tools Market Poised to Reach $57.9 Billion by 2029
Analytics & Performance Global Power Tools Market Poised to Reach $57.9 Billion by 2029

The global power tools market is on the brink of significant growth, with projections indicating an expansion from $40 billion in 2023 to $57.9 billion by 2029. This remarkable growth is driven by a compound annual growth rate (CAGR) of 6.36% from 2023 to 2029. Several factors contribute to this

AI Detection Tools: Ensuring Trust and Authenticity Across Industries
AI & Technology AI Detection Tools: Ensuring Trust and Authenticity Across Industries

Artificial intelligence (AI) is transforming content creation and consumer interactions across various sectors, prompting a need for robust tools to distinguish human-authored material from machine-generated content. As AI-generated material becomes more sophisticated, distinguishing between

AI's Limited Impact: Traditional Tactics Dominate 2024 Election Misinformation
AI & Technology AI's Limited Impact: Traditional Tactics Dominate 2024 Election Misinformation

The 2024 U.S. election was anticipated to be heavily influenced by artificial intelligence (AI), with experts warning of AI-driven misinformation campaigns. Nonetheless, the reality was quite different. Despite these fears, traditional misinformation tactics continued to dominate the political

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