The growing impact of AI bots in web crawling is becoming increasingly evident, with recent data underscoring their significant role in the digital landscape. A report released by Vercel highlights that AI crawlers now account for nearly 28% of Googlebot's total traffic volume, emphasizing their
As the world of digital marketing evolves at a rapid pace, B2B marketers are increasingly identifying key investment areas to stay competitive and drive revenue. Recent research conducted by Madison Logic suggests that by 2025, B2B marketers will channel their investments into several primary
In a significant stride to enhance the efficiency and effectiveness of sales teams, Demandbase, renowned for its account-based go-to-market strategies, has entered into a strategic partnership with Salesforce. This collaboration aims to integrate Demandbase's advanced intent data into the
InMarket has introduced a groundbreaking innovation in real-time marketing and measurement within the automotive industry: the Lift Conversion Index (LCI) for Auto. This new platform is designed to provide incremental sales and visit lift metrics, offering automotive brands and dealers a
Bridgeline Digital, Inc., a renowned provider of AI-driven marketing technology, has announced the launch of an innovative AI-powered unified search feature known as "Unified Search." This groundbreaking technology merges HawkSearch's precise keyword search with the sophisticated natural language
The digital advertising landscape is constantly evolving, and the IAB Tech Lab is at the forefront of these changes. Recently, the IAB Tech Lab has introduced new initiatives aimed at improving the efficiency and adoption of their content taxonomies, specifically targeting the programmatic
Oktopost, a prominent B2B social media management platform, has recently announced the appointment of Adi Krysler as its new Vice President of Marketing. This strategic move marks a significant step in Oktopost's ongoing expansion, as the company continues to offer comprehensive social media
NLX, a leader in AI-powered conversational experiences, has recently made strategic changes to its executive team to foster growth and innovation. The company has appointed Christian Wagner as its first Chief Customer Officer and promoted Derrick Bradley to Chief Product Officer. These changes are
In today's fast-paced digital world, capturing consumer attention is more challenging than ever. With a significant portion of consumers finding the ads they see irrelevant, retailers are under pressure to deliver more personalized and engaging advertising experiences. This is where AI-powered
The recent event hosted by NielsenIQ (NIQ) in India emphasized the critical role innovation continues to play in driving business growth. As a global leader in consumer intelligence, NIQ revealed its latest insights and celebrated the winners of the 2024 Breakthrough Innovation Awards. These awards
