In a compelling keynote presentation at the Marketing Analytics & Data Science Conference, Seth Stephens-Davidowitz, a data scientist and New York Times bestselling author, explored how to uncover hidden truths in data and marketing analytics. Through a series of illustrative stories and research
In an era where consumers are bombarded with an ever-growing array of content options, the fragmentation of media has become an unavoidable reality. Modern audiences are increasingly drawn into niche echo chambers, making it exceedingly difficult for content creators and marketers to produce
In an era where data drives almost every decision in marketing, the implementation of data standards remains surprisingly scarce. While the majority of marketers acknowledge the necessity of data standards for demonstrating ROI and competitiveness, actual adoption rates tell a different story.
Content Marketing World 2024, held in vibrant San Diego, brought together content marketers from around the globe to explore fresh ideas, emerging trends, and the challenges posed by new technologies. Organized by the Content Marketing Institute (CMI), this annual event is a cornerstone for
In the world of B2B marketing, the decision to use images in emails is often filled with debates and technical challenges. While visuals can make your email content more engaging, the pitfalls surrounding their use—especially in clients like Outlook—mean that a careful, balanced approach is
In today’s digital marketing landscape, B2B content syndication plays an essential role in reaching a broader audience, enhancing brand visibility, and generating high-quality leads. However, increasing concerns regarding data privacy and evolving regulations present significant challenges. These
Artificial intelligence (AI) is no longer a futuristic concept but a disruptive force actively reshaping various sectors, particularly B2B sales and marketing. Businesses are leveraging AI in innovative ways to enhance productivity, customer engagement, and overall performance. This article delves
Lead generation has always been a pivotal part of any successful marketing strategy, continually adapting to changes in technology, consumer behavior, and market dynamics. As we approach 2024, it becomes increasingly important for businesses to stay ahead of evolving tactics and methodologies that
The landscape of B2B marketing is undergoing a seismic shift, with brand perception emerging as a critical determinant in purchasing decisions. Dentsu's 2024 Superpowers Index, the largest systematic analysis of B2B buying behavior globally, sheds light on the evolving role of brand in this domain.
The Diwali festive season presents a golden opportunity for marketers to tap into a surge of consumer activity. However, the challenge remains in turning this high traffic into meaningful conversions. Data enrichment offers a powerful solution by enhancing the quality of customer insights, enabling
