Emily Popson brings over 15 years of experience in SaaS companies and growth marketing, which she leverages in her current role as Vice President of Growth Marketing at CallRail. Her journey into the marketing world has been fueled by her passion for supporting small business owners, something she
Consumer behavior keeps shifting because of new technologies constantly changing customer demands, and economic factors repeatedly influencing markets. Today's shoppers know more than their predecessors, as they are always connected, and tend to choose more carefully what they spend their money on.
As digital marketing marches rapidly into the future, new technologies are transforming how brands connect with audiences. From Artificial Intelligence (AI) to blockchain, the landscape is evolving at an unprecedented pace. Marketers who understand these advancements are poised to leverage them for
Capacity, an AI-powered support automation platform, is on a swift trajectory of growth and transformation. With the aim of automating interactions with customers and internal teams, Capacity has strategically acquired Lucy, Envision, and Linc, bringing its total acquisitions to eight in under two
In an exciting collaboration set to revolutionize marketing strategies for businesses, Visa has joined forces with Analytic Partners to harness the power of AI-powered data analytics. This partnership aims to optimize marketing expenditures, offering merchants and brands cutting-edge tools to
The landscape of travel experiences is rapidly changing, and GetYourGuide is at the forefront of this evolution. By seamlessly integrating influencer-created content and harnessing the power of artificial intelligence (AI), GetYourGuide is redefining how travel experiences are curated and shared.
In today's digital age, understanding market trends and consumer behavior shifts on social media is crucial for businesses aiming to thrive. This article examines insights from multiple sources and experts on how consumer behavior on social media is evolving, providing a comprehensive view of
In today's hyper-connected world, businesses are constantly seeking innovative ways to capture consumers' attention. One approach proving particularly effective is personalized marketing. By tailoring marketing efforts to individual needs and preferences, companies can foster stronger connections
Artificial intelligence (AI) and machine learning (ML) are advancing at an unprecedented pace, revolutionizing various industries from healthcare to finance. A critical component fueling this transformation is data. In the quest for high-quality, privacy-compliant datasets, synthetic data has
In today's digital age, capturing and retaining audience attention has become increasingly challenging. The dwindling human attention span has fueled the demand for visually captivating content, prompting businesses to innovate their marketing strategies. Companies must now produce content that not
