The effectiveness of email outreach can often hinge on the precision of its timing. By leveraging research findings from ZoomInfo, professionals in sales and marketing can optimize their strategies to maximize engagement with prospects, customers, and colleagues. The study focuses on analyzing
In the ever-evolving world of B2B marketing, a fundamental shift is underway. Traditional performance marketing, focused solely on immediate returns, is being edged out by brand marketing that prioritizes long-term brand-building and customer relationships. Dentsu’s latest Superpowers Index
In a unique marketing strategy, Pizza Hut has launched an innovative initiative named "ResZAmes" to aid job seekers in getting their resumes noticed by prospective employers. Targeting New York City, this campaign highlights Pizza Hut's commitment to creating unconventional solutions for pressing
In a major shift poised to redefine digital advertising, Google is set to replace its Video Action Campaigns with a new AI-powered product named Demand Gen by the second quarter of 2025. This strategic transition aims to offer advertisers broader reach, enhanced audience targeting, and quicker
Account-Based Marketing (ABM) is heralded as a high-efficiency strategy tailored for B2B marketers, yet many find their initiatives stumbling after initial implementation. The disconnect often stems not from faulty principles but from misaligned sales and marketing efforts. This article explores
Creating a website that not only attracts visitors but also converts them into leads is both an art and a science. At the heart of this transformation lies Search Engine Optimization (SEO). By harnessing the power of SEO, businesses can elevate their websites to become potent lead generation
In today's rapidly evolving business environment, achieving high conversion rates is not just a goal but a necessity for survival. While single-channel marketing strategies may have been sufficient in the past, today's consumers expect more. They are looking for seamless, personalized experiences
Imagine scrolling through your social media feed, inundated with ads for products that don’t interest you and irrelevant news articles. Suddenly, a personalized video ad catches your eye. It features someone just like you enjoying a vacation at your dream destination. You pause, intrigued. This is
B2B sales, a landscape historically dominated by cold calling and mass email strategies, is evolving. With the emergence of artificial intelligence (AI) tools, sales teams now have access to more sophisticated and precise methods for engaging with potential clients. Enter Tiga.ai, a purpose-built
Artificial Intelligence (AI) is revolutionizing the landscape of digital marketing, particularly for in-house teams that once depended heavily on external agencies for specialized tasks. Companies are increasingly leveraging AI tools to boost productivity, creativity, and operational efficiency
