In the highly competitive world of hospitality, the question of whether hotels can thrive with a balanced approach to brand and performance marketing is more relevant than ever. As hotels strive to attract and retain customers in an increasingly digital landscape, the pressure to deliver immediate
As in-person events regain popularity post-pandemic, companies are adapting their event marketing strategies by incorporating the SoLoMo (social, local, and mobile) approach. Traditional methods of event marketing, which relied on simple giveaways and localized advertising, are gradually being
Artificial Intelligence (AI) is transforming the landscape of Business-to-Business (B2B) marketing. By optimizing marketing strategies, streamlining processes, enhancing personalization, and ultimately boosting Return on Investment (ROI), AI is becoming an indispensable tool for B2B marketers. This
Putting together an industry event is a delicate balancing act. You need the right program for content, flawless execution to ensure participants remain engaged, and the correct marketing strategies to land the event in front of the right audience. This article focuses on how demand generation
March presents a unique opportunity for ecommerce businesses to create engaging and meaningful content that resonates with their audience. By aligning marketing campaigns with cultural events and observances, brands can foster a deeper connection with consumers. Tailoring content to specific
In recent years, account-based marketing (ABM) platforms have been touted as game-changers for B2B marketing. These platforms promised to revolutionize the way businesses target and engage with potential clients by focusing on accounts rather than individual leads. However, despite their potential,
The marketing technology (martech) landscape has seen unprecedented growth over the past decade. From a modest 150 tools in 2011 to over 14,106 today, the proliferation of martech solutions has created both opportunities and challenges for marketing leaders. This article explores the complexities
In today's digital age, businesses are continually seeking methods to enhance their online presence, capture wider audiences, and ultimately boost sales. One significant strategy that holds substantial potential for transforming e-commerce is paid advertising. This approach allows businesses to
In today's volatile economic landscape, companies face the challenge of maintaining growth while managing budget constraints. Advertising, while a powerful tool, can become a risky dependency. This article explores how companies can build marketing resilience by diversifying their channels beyond
The AI landscape has undergone significant changes with the introduction of DeepSeek-R1, an open-source AI reasoning model developed by the Chinese company DeepSeek. Launched on January 20, 2025, DeepSeek-R1 positions itself as a cost-effective alternative to OpenAI's ChatGPT, emphasizing its
