LoopMe's recent acquisition of Chartboost from Zynga signifies a landmark move that aims to transform the landscape of brand advertising within the digital ecosystem, particularly focusing on mobile and CTV (Connected TV) platforms. The merger is poised to enhance LoopMe’s brand advertising s
In today's fast-paced digital landscape, enterprise brands face the challenge of staying competitive while managing complex operations. The shift from outdated, monolithic e-commerce platforms to modern, scalable, API-driven unified commerce platforms is becoming essential. This transition
In today's digital era, where data breaches and unauthorized access incidents are becoming more frequent, organizations are under unprecedented pressure to secure their data and ensure system reliability. Against this backdrop, GumGum has achieved a significant milestone by obtaining SOC 2
Statsig, a prominent analytics and experimentation platform, has made a significant move by appointing William da Cunha as its new Chief Revenue Officer (CRO). This strategic appointment is expected to propel the company into its next growth phase, leveraging da Cunha's extensive experience in
Navigating the intricate terrain of multiscreen TV advertising by 2025 poses a formidable challenge for many advertisers, primarily revolving around the balance of precise audience targeting and optimal reach frequency. Despite TV advertising's well-established status as a powerful medium for
As Direct-to-Consumer (DTC) brands prepare for 2025, the marketing landscape is becoming increasingly competitive. Rising advertising costs and the need to capture consumer attention during the pivotal end-of-year period are driving marketers to rethink their strategies. One key approach to
The 2024 Black Friday and Cyber Monday shopping period marked a significant milestone for Sinch, a leader in the digital Customer Communications Cloud. Sinch played a crucial role in helping brands deliver personalized and relevant customer experiences during these peak shopping events. With Black
Hyland, a pioneer in the content innovation cloud and leader in content management solutions, has recently introduced a series of substantial product enhancements, including the AI-powered Hyland Insight tool. These updates mark a significant step forward in enabling advanced content curation,
In today's competitive market, brands are constantly seeking ways to improve customer experience and build stronger relationships. One powerful tool that has emerged is zero-party data. This type of data, voluntarily shared by customers, provides direct insights into their preferences, needs,
In a groundbreaking move poised to revolutionize how businesses manage their partner ecosystems, Mindmatrix has announced a strategic partnership with Crossbeam, setting the stage for a unified partner orchestration platform. This collaboration aims to merge Mindmatrix's next-gen PRM and
