In an era where technology dictates the pace of business, the Digital Marketing World Forum Global 2025 stands as a beacon for marketing professionals worldwide. Scheduled at the iconic Olympia Events in London, this prestigious gathering attracts over 2,500 senior marketing professionals from
In today's digital landscape, affiliate marketing stands as a powerhouse for generating passive income. A crucial component of this strategy is mastering the creation and management of affiliate funnels. With an increasing number of digital tools available, Systeme IO has emerged as a leading
In recent years, the landscape of digital advertising has evolved dramatically, with a particular focus on the world of e-commerce. This shift has been more pronounced within Google's ecosystem, where a significant transition from traditional search ads to Shopping-first strategies is evident. The
In the rapidly evolving world of digital marketing, Milena Traikovich stands out as a leading expert in nurturing high-quality leads through strategic campaigns. Her deep understanding of analytics and performance optimization makes her an invaluable voice on the impact of artificial intelligence
The Dotdigital Global Benchmark Report 2025 reveals noteworthy trends in email marketing, marking a significant evolution in the field over the past year. According to the report, email sending volumes surged by 23.9%, paralleling a notable improvement in engagement metrics. Click-through rates
In today's fast-paced marketing landscape, technology doesn't just support campaigns—it transforms them. Milena Traikovich, our Demand Gen expert, offers insight into this revolution, driven by Generative AI (GenAI). Known for her expertise in analytics and performance optimization, Milena shares
In today's competitive business environment, organizations cannot afford to ignore the substantial revenue potential inherent in their owned media assets. These resources, ranging from homepage banners to exclusive email features, are frequently underestimated in terms of their true commercial
In the digital age where engagement systems play a crucial role in shaping online interactions, platforms like X are constantly exploring innovative ways to enhance user experience and content quality. Milena Traikovich, an expert in analytics and performance optimization, sheds light on the
In the modern landscape of digital marketing, organizations face significant challenges in linking their marketing efforts with measurable business outcomes. Despite access to sophisticated platforms like Salesforce, the promise of deriving real return on investment (ROI) often remains unfulfilled
In today's rapidly advancing B2B marketing landscape, the fusion of adtech and martech heralds a significant transformation, driven decisively by artificial intelligence. This integration promises comprehensive development across the buyer's journey, offering marketers novel approaches to navigate
