In the ever-evolving landscape of B2B marketing, striking the right balance between Account-Based Marketing (ABM) and Demand Generation (Demand Gen) has become crucial. The integration of these strategies can significantly enhance a company's marketing efforts, driving both targeted and
In today's competitive legal landscape, law firms need robust marketing strategies to stay ahead of the curve and generate demand. Email marketing has emerged as one of the most powerful tools for achieving this. By leveraging email marketing effectively, law firms can build authority, nurture
The recent acquisition of Splash by Cvent marks a pivotal moment in the event technology industry. Combining Cvent’s robust platform with Splash’s innovative tools aims to offer unparalleled solutions for marketing professionals focused on delivering impactful events. This merger showcases a
In the ever-evolving world of B2B marketing, a fundamental shift is underway. Traditional performance marketing, focused solely on immediate returns, is being edged out by brand marketing that prioritizes long-term brand-building and customer relationships. Dentsu’s latest Superpowers Index
In a decisive move, Meta has banned Russian state media from its platforms. This decision, enacted just weeks before the U.S. presidential election, aims to counteract a newly uncovered covert influence operation targeting American voters. The complex scheme involved well-known media outlets such
E.l.f. Skin has embarked on its most ambitious campaign yet, aiming to capture the attention of Gen Z consumers through a blend of humor and data-driven insights. The new campaign, titled "Divine Skintervention," features actor-comedian Megan Stalter as the Sinfluencer, a character who humorously
