Nine out of 10 consumers want brands to show empathy through their behavior, while 82% of CEOs believe empathy contributes to a company’s financial performance — yet nearly half of all employees and 63% of CEOs struggle with empathy. According to Ignite 360’s Rob Volpe, a self-proclaimed Empathy
Informa TechTarget has emerged as a groundbreaking entity following the acquisition of Informa Tech's digital businesses by TechTarget. Combining their strengths, this new powerhouse aims to revolutionize the B2B technology vendor marketing landscape. The merger brings together an extensive range
At a recent conference, a CEO of a professional services firm approached me for advice about a piece of guidance they had received from a marketing consultant. The consultant had suggested that the firm's messaging should overhaul and start emphasizing the passion and dedication of its team. They
Jaguar, a name synonymous with British luxury and performance, has embarked on a transformative journey that is shaking up the automotive industry. The iconic car manufacturer has unveiled a comprehensive rebrand that not only changes its visual identity but also marks a strategic pivot towards
The holiday season is a prime opportunity for brands to connect with their audiences through creative and impactful marketing campaigns. By leveraging themes of togetherness, travel, philanthropy, and personalization, companies can create memorable experiences that resonate deeply with consumers.
As businesses and industries continuously evolve, it is vital for marketers to stay ahead by anticipating significant trends. Insights from industry thought leaders, including speakers from prominent conferences and award-winning professionals, provide a comprehensive understanding of the future of
