The landscape of performance marketing is facing significant challenges, demanding that industry leaders unite and find innovative solutions. The recent APMA Advertiser Connect event, held on April 29, served as a critical platform for addressing these issues. Organized by Kevin Edwards, APMA
In a groundbreaking move within the B2B marketing landscape, Pipeline360 has unveiled its Global Partner Marketing Solutions Group. This initiative seeks to redefine modern Partner Marketing approaches by introducing a scalable Demand-as-a-Service (DaaS) model aimed at optimizing partner-led growth
With the arrival of spring, the real estate market experiences a fresh surge of activity as both buyers and sellers seek new opportunities. This season of renewal heralds an opportune moment for real estate professionals to reconnect with leads that have fallen into silence. By adapting email
Max Tainer is interviewing Milena Traikovich, an expert in demand generation and digital marketing strategies. Milena's insights are invaluable for understanding the intricacies behind the DOJ's proposed remedies to dismantle Google's monopoly in search and search advertising. To
Introducing Milena Traikovich, an expert in demand generation and digital advertising, whose extensive experience spans analytics, performance optimization, and lead generation initiatives. Today, we delve into the high-profile Google adtech antitrust trial with her insights. What were the key
A significant event for B2B tech marketers unfolded in Tel Aviv as the ROI Summit 2025 emphasized transforming research and development (R&D) investments into evident marketing success. This one-day summit, hosted by Informa TechTarget, brought together industry leaders, marketing
