AI Analytics

Google Introduces Customer Match Beta for Enhanced Ad Targeting
Demand Gen Strategies Google Introduces Customer Match Beta for Enhanced Ad Targeting

Google has introduced an innovative update to its Analytics platform with the launch of Customer Match, a new feature presently in beta testing. This functionality is designed to enhance remarketing capabilities by leveraging first-party customer data, helping advertisers optimize their marketing

December 5, 2024
How Will Gong's New AI Tools Improve Revenue Outcomes for Companies?
AI & Technology How Will Gong's New AI Tools Improve Revenue Outcomes for Companies?

Gong, a prominent player in the revenue AI space, has introduced a suite of innovative AI-driven tools designed to significantly enhance revenue outcomes for organizations. With the launch of these new features, Gong aims to provide enterprise-grade solutions tailored to achieve specific and

November 22, 2024
How Can Retailers Use Google Maps' New Product Search Feature?
AI & Technology How Can Retailers Use Google Maps' New Product Search Feature?

Google Maps has introduced a new product search feature just in time for the holiday shopping season, providing retailers with an exciting opportunity to enhance their visibility and connect with customers. This update allows consumers to search for specific items and find nearby stores that have

November 21, 2024
Are Mobile Optimizations Lagging Behind Desktop Performance in 2024?
AI & Technology Are Mobile Optimizations Lagging Behind Desktop Performance in 2024?

The HTTP Archive's 2024 Web Almanac has provided an in-depth analysis of current web performance trends, user experience, and technologies, all drawn from millions of websites. These findings reveal notable disparities between desktop and mobile platforms and highlight a wide range of issues,

November 19, 2024
How Do You Choose the Best Marketing Performance Platform?
Market Insights How Do You Choose the Best Marketing Performance Platform?

Deciding on the ideal marketing performance management (MPM) platform is no small feat for any marketing technology expert looking to optimize their strategies, manage budgets efficiently, and track performance accurately. With an abundance of options, navigating through various functionalities and

November 12, 2024
Future-Ready Marketing: Key Strategies To Shine by 2025
Demand Gen Strategies Future-Ready Marketing: Key Strategies To Shine by 2025

In the rapidly evolving landscape of content and marketing, staying ahead of the curve is crucial. As we approach 2025, marketers and content creators must adapt and innovate to maintain engagement and drive success. This article delves into the key strategies and insights shared at the Content

November 6, 2024
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