Brand Marketing

Welcome to an insightful conversation with Milena Traikovich, a seasoned Demand Gen expert who has dedicated her career to helping businesses craft powerful campaigns that attract high-quality leads. With a deep background in analytics, performance optimization, and lead generation, Milena offers a

In a world where streaming services compete fiercely for attention, Disney+ has unveiled a revolutionary strategy that could change the game entirely, as announced by CEO Bob Iger during the company’s Q4 earnings call. This bold initiative shifts the platform from a traditional content delivery

The beauty advertising industry stands at a transformative crossroads, where global spending continues to soar past hundreds of billions annually, reflecting its critical role in shaping consumer perceptions and driving economic growth. A striking example emerges from Thailand, where a single

In an era where digital presence defines business success, a staggering statistic reveals that over 70% of consumers form their first impression of a brand based on its website, highlighting the critical role of this touchpoint. Combined with the ever-evolving landscape of search engine

In the fast-paced realm of digital marketing, a striking statistic stands out: businesses leveraging email lists can boost customer lifetime value by two to three times compared to traditional methods, revealing the untapped potential of email marketing as a cornerstone for sustainable growth. As

In the fast-paced digital landscape of 2025, a staggering 78% of brands report unexpected drops in search visibility on AI-driven platforms, often overnight, creating a challenging environment for marketers. Picture a major fashion retailer, consistently ranking high for months, suddenly vanishing