Brand Marketing

Visual Car Ads Boost Brand Engagement and Equity
Analytics & Performance Visual Car Ads Boost Brand Engagement and Equity

In today’s competitive advertising landscape, the conventional boundaries of radio and visual advertising are evolving, creating new opportunities for marketers to engage consumers. A recent study conducted by Quantilope drew attention to how incorporating visual ads in car infotainment systems

AI Optimization Essential for High-Consideration Brands
AI & Technology AI Optimization Essential for High-Consideration Brands

In today's fast-evolving digital world, Milena Traikovich leverages her vast experience in analytics and lead generation to help businesses navigate a dynamic marketing landscape. With the proliferation of AI, she emphasizes the importance of optimizing campaigns for better lead nurturing and

TikTok Revolutionizes Commerce with Live Shopping and UGC
Demand Strategies TikTok Revolutionizes Commerce with Live Shopping and UGC

In the rapidly evolving landscape of digital commerce, the CreatorIQ Connect Europe Summit has emerged as a landmark event, underscoring TikTok's pivotal influence in reshaping market dynamics. The summit brought together key figures from brands, agencies, and the creator ecosystem to explore

Hailey Bieber's Rhode Skyrockets in $1 Billion E.l.f. Buyout
Demand Strategies Hailey Bieber's Rhode Skyrockets in $1 Billion E.l.f. Buyout

In the rapidly changing world of beauty and skincare, few brands have skyrocketed to success as swiftly as Hailey Bieber’s Rhode. Within just three years of its founding, the brand attracted significant attention, ultimately being acquired for a staggering $1 billion. The intriguing combination of

AI Avatars Revolutionizing Brand Marketing Strategies
Demand Strategies AI Avatars Revolutionizing Brand Marketing Strategies

In today's rapidly evolving marketing landscape, Milena Traikovich stands out as a leading expert in the field of demand generation. Known for her ability to harness data and optimize performance, Milena has been instrumental in helping businesses drive impactful campaigns. As we delve into the

Instagram's New Tools for Top Creators Enhance Engagement
Demand Strategies Instagram's New Tools for Top Creators Enhance Engagement

The landscape of social media is ever-evolving, placing a continuous strain on content creators to not only capture attention but also maintain engagement. With audience expectations soaring high, Instagram, a leading platform in the industry, has developed new technology aimed at facilitating more

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