The marketing technology (martech) landscape is on the brink of a significant transformation. By 2025, AI agents are expected to take the helm in orchestrating martech stacks, ushering in a new era of automation and efficiency. This shift is driven by the need to streamline complex integrations and
In a rapidly evolving digital landscape, preparing your marketing strategy for 2025 requires not only foresight but also a comprehensive understanding of new trends and technologies. The recent webinar "The Future Is 360°: Trends and Tactics for Comprehensive Marketing in 2025" brought together
Imagine a world where customers can interact with your business website at any time of the day, receive instant answers to their queries, and even get tailored product recommendations, all without any human intervention. This is the reality that Wix's AI Site-Chat brings to life. This innovative
InMarket has introduced a groundbreaking innovation in real-time marketing and measurement within the automotive industry: the Lift Conversion Index (LCI) for Auto. This new platform is designed to provide incremental sales and visit lift metrics, offering automotive brands and dealers a
The digital advertising landscape is constantly evolving, and the IAB Tech Lab is at the forefront of these changes. Recently, the IAB Tech Lab has introduced new initiatives aimed at improving the efficiency and adoption of their content taxonomies, specifically targeting the programmatic
WebMD Ignite recently launched Ignite Programmatic, a revolutionary suite of advertising tools designed to enhance campaign efficiency and maximize audience targeting for healthcare marketers. This innovative programmatic solution integrates first-party data insights, including comprehensive
