Lead scoring is a pivotal element in the sales process, determining how ready a lead is to purchase and identifying the opportune moment to transition them from marketing to sales. Traditionally, lead scoring has relied on subjective assessments and arbitrary points systems, often resulting in
Experiential marketing has become an essential tool for building strong consumer connections and creating lasting brand impressions. As it evolves, the industry is poised for substantial growth globally and continues to transform in Nigeria as well. This article delves into the emerging trends in
In today’s competitive landscape, traditional marketing strategies are no longer sufficient. Companies must now prioritize exceptional customer experiences (CX) to foster loyalty, drive growth, increase retention, and enhance revenue. This shift is supported by technological advancements, p
The marketing technology (martech) landscape is on the brink of a significant transformation. By 2025, AI agents are expected to take the helm in orchestrating martech stacks, ushering in a new era of automation and efficiency. This shift is driven by the need to streamline complex integrations and
In a rapidly evolving digital landscape, preparing your marketing strategy for 2025 requires not only foresight but also a comprehensive understanding of new trends and technologies. The recent webinar "The Future Is 360°: Trends and Tactics for Comprehensive Marketing in 2025" brought
InMarket has introduced a groundbreaking innovation in real-time marketing and measurement within the automotive industry: the Lift Conversion Index (LCI) for Auto. This new platform is designed to provide incremental sales and visit lift metrics, offering automotive brands and dealers a
