One Show 2025 Launches AI Discipline for Creative Technology Innovation

January 27, 2025

The One Show 2025 has introduced a groundbreaking AI discipline that marks a significant step in recognizing advancements in creative technology and underscores its transformative potential within the advertising and marketing industries. This new discipline encompasses three key categories: Campaigns and Experiences, Craft, and Innovation, each designed to highlight AI’s multifaceted applications. Individual awards will be granted for marketing projects that utilize AI in novel and impactful ways, further encouraging exploration of AI-driven solutions. This expansion reflects a growing trend towards integrating AI into creative fields, fostering an environment where technical prowess and creative ingenuity are celebrated simultaneously. Ultimately, the new AI categories aim to drive further innovation and exploration, setting new benchmarks for the creative technology industry.

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