Artificial intelligence (AI) is revolutionizing the go-to-market (GTM) teams, encompassing sales, marketing, customer success, and channel partnerships. Traditionally, these teams have operated in silos, focusing on executing campaigns and closing deals. However, the integration of AI, particularly
Account-Based Marketing (ABM) has evolved from a niche strategy into a cornerstone of B2B growth, fundamentally altering how businesses approach their marketing efforts. As companies strive to broaden their ABM initiatives, maintaining the personalized and client-centric focus that is intrinsic to
Artificial intelligence (AI) tools are revolutionizing the way content is created, enhancing efficiency and performance for content creators and marketers alike. With the increasing demand for content across digital platforms, AI tools provide a much-needed solution to streamline workflows and
Artificial intelligence (AI) is revolutionizing various industries, and education marketing in the Asia-Pacific (APAC) region is no exception. This article dives into the insights shared by Ritza Trivedi, Marketing Director for APAC at Pearson, on how AI is reshaping the landscape of education
With the massive global use of social media platforms by 5.07 billion people, the essential role of social media in daily communication and interaction is undeniable. As brands compete for attention within this vast digital landscape, artificial intelligence (AI) is emerging as a transformative
The rapid advancement of Artificial Intelligence (AI) technology has brought about significant benefits, but it has also introduced new risks, particularly with generative AI. This technology can create realistic images, videos, and text, which can be misused to produce harmful content such as
