The recent ban of the popular video platform TikTok in the United States has sent shockwaves through the marketing community. Approved overwhelmingly by the U.S. Congress last year and upheld by the Supreme Court last Friday, the law led to TikTok going dark over the weekend and its mobile app
Despite the transformative potential of Artificial Intelligence (AI) to revolutionize marketing analytics by enhancing performance, improving operational efficiencies, and providing actionable insights, full-scale AI adoption in the field remains a significant challenge. Various obstacles prevent
The rapid integration of artificial intelligence (AI) into various sectors has significantly transformed industries, particularly fintech and real estate, where data is a critical strategic asset. AI-driven business data analytics have emerged as pivotal tools, unlocking deep insights, enhancing
Social media has become an indispensable tool for brands to engage with customers and drive marketing campaigns. As we look ahead to 2025, several trends and strategic shifts are anticipated to shape the social media landscape. This article explores how brands can leverage these platforms to deepen
Elastic, a software company with Dutch roots, has dedicated about 12 years to developing its Search AI platform. With the advent of generative AI, the need for searching both structured and unstructured data has amplified, rendering platforms like Elastic’s increasingly crucial. This article delves
Amazon Connect is ushering in a new era for contact center operations with the introduction of advanced AI features, as announced at AWS re:Invent 2024. These updates are designed to enhance outbound communications and improve customer interaction management. One of the groundbreaking enhancements
