Analytics & Performance

Oktopost Appoints Adi Krysler as New Vice President of Marketing
Analytics & Performance Oktopost Appoints Adi Krysler as New Vice President of Marketing

Oktopost, a prominent B2B social media management platform, has recently announced the appointment of Adi Krysler as its new Vice President of Marketing. This strategic move marks a significant step in Oktopost's ongoing expansion, as the company continues to offer comprehensive social media

Statsig Appoints William da Cunha As New CRO to Drive Global Growth
Analytics & Performance Statsig Appoints William da Cunha As New CRO to Drive Global Growth

Statsig, a prominent analytics and experimentation platform, has made a significant move by appointing William da Cunha as its new Chief Revenue Officer (CRO). This strategic appointment is expected to propel the company into its next growth phase, leveraging da Cunha's extensive experience in

SG Analytics Strengthens Board with Industry Veterans for Global Growth
Analytics & Performance SG Analytics Strengthens Board with Industry Veterans for Global Growth

SG Analytics, a prominent global insights and analytics firm, has taken a significant step towards bolstering its innovation, harnessing data-driven insights, and accelerating its global growth with the strategic appointment of three industry veterans to its Board of Advisors. Mainak Mazumdar, KK

How Does Innovation Drive Consumer Markets in India in 2024?
Analytics & Performance How Does Innovation Drive Consumer Markets in India in 2024?

The recent event hosted by NielsenIQ (NIQ) in India emphasized the critical role innovation continues to play in driving business growth. As a global leader in consumer intelligence, NIQ revealed its latest insights and celebrated the winners of the 2024 Breakthrough Innovation Awards. These awards

Enhancing ROI: Mastering Offline Attribution and Call Tracking Techniques
Analytics & Performance Enhancing ROI: Mastering Offline Attribution and Call Tracking Techniques

In an era dominated by digital marketing channels, the role of phone calls in driving higher conversion rates, better profit margins, and stronger customer relationships has remained consistently significant. However, businesses frequently face challenges in establishing a clear link between

How To Successfully Negotiate a Raise in Your Marketing Career
Analytics & Performance How To Successfully Negotiate a Raise in Your Marketing Career

In the fast-paced and ever-evolving field of marketing, professionals often find themselves wearing multiple hats, from creating engaging content to strategizing large-scale campaigns. Despite their critical roles, many marketing professionals feel undercompensated for their efforts. This sentiment

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