I'm thrilled to sit down with Milena Traikovich, a seasoned Demand Gen expert who has dedicated her career to helping businesses craft impactful campaigns that generate high-quality leads. With her deep expertise in analytics, performance optimization, and lead generation strategies, Milena offers
In today's fast-evolving consumer market, a striking statistic captures a profound shift: only 18% of Gen Z consumers cite traditional loyalty programs as a reason to stick with a brand, signaling a major challenge to long-standing customer retention strategies. This demographic, representing a
In the fast-evolving world of B2B marketing, where competition for attention is fiercer than ever, a staggering statistic reveals the challenge at hand: nearly 70% of decision-makers ignore generic marketing content due to its lack of relevance. This reality underscores a pressing need for
In the fast-paced realm of B2B marketing, where every decision hinges on measurable impact, a staggering statistic emerges: over 30% of U.S. B2B marketers struggle to prove return on investment in real-time, according to a recent survey by eMarketer and StackAdapt. This challenge underscores a
In the ever-evolving landscape of technology, a staggering shift is underway as industry giants pivot toward artificial intelligence (AI) with unprecedented urgency, and Meta, once primarily known for its social media dominance, now stands at the forefront of this transformation. By slashing staff
Today, we’re thrilled to sit down with Milena Traikovich, a renowned expert in demand generation who has dedicated her career to helping businesses craft impactful campaigns that nurture high-quality leads. With her deep expertise in analytics, performance optimization, and lead generation
