In a groundbreaking development, Canto has announced the launch of Canto PIM, a platform that integrates Digital Asset Management (DAM) and Product Information Management (PIM) to transform content lifecycle processes. This innovative platform aims to help businesses manage, distribute, iterate,
In the modern B2B marketing landscape, the integration of Account-Based Marketing (ABM) and Customer Data Platforms (CDPs) has emerged as a powerful strategy for driving business growth. By capitalizing on these advanced marketing technologies, companies are now able to strategically engage with
In today's digital age, establishing a strong online presence is essential for any brand aiming to capture and maintain consumer attention. One highly effective strategy to achieve this is by combining a .com Top-Level Domain (TLD) with a concise, single, category-defining word—a concept known as
The holiday season is a prime opportunity for employers to show appreciation to their marketing teams. In an industry characterized by creativity and constant evolution, thoughtful gifts can significantly impact job satisfaction and retention. This article explores how personalized holiday gifts
In today's competitive market, brands are constantly seeking ways to improve customer experience and build stronger relationships. One powerful tool that has emerged is zero-party data. This type of data, voluntarily shared by customers, provides direct insights into their preferences, needs, and
In a significant move towards streamlining in-store advertising, the Interactive Advertising Bureau (IAB), in collaboration with IAB Europe and various leading retail media networks (RMNs), has finalized standards for in-store retail media. Initially introduced for public commentary in September
