The journey from a promising product concept to a scalable business across the African continent is often derailed not by a lack of innovation, but by the staggering cost of getting that innovation into the hands of customers. For years, the default path involved building a standalone application,
In the world of e-commerce, a viral influencer post that doesn't translate to sales is just an expensive piece of content. Milena Traikovich, a demand generation expert with a sharp focus on performance, is here to dismantle that old model. She specializes in engineering influencer campaigns that
A customer's expectation for a fluid and consistent brand conversation across every digital touchpoint has become the undisputed standard, fundamentally reshaping the technological bedrock of modern marketing. Cross-Channel Marketing Platforms represent a significant advancement in the marketing
The healthcare marketing landscape is littered with ambitious promises of engagement, yet the chasm between discussing patient-centricity and delivering measurable activation has never been wider. As challenger brands face mounting pressure to demonstrate tangible outcomes in a market governed by
The long-standing chasm between seeing an advertisement online and making a purchase in a physical store has for years represented the most significant blind spot in consumer packaged goods marketing. A consumer might see a compelling video for a new snack on social media, but whether that digital
Beyond the Home Screen: Redefining the Role of Mobile Apps in Modern Marketing In an age where the average person’s smartphone is an extension of their identity, the battle for consumer attention has moved to the palm of their hand. Brands invest billions in social media campaigns, search engine
