Intent-Based Marketing

The recent announcement of TechTarget and 6sense's integration marks a pivotal moment in B2B marketing. This collaboration aims to harness the strengths of both platforms, leveraging advanced data analytics and AI to enhance the accuracy, personalization, and efficiency of B2B marketing

The landscape of B2B tech marketing is undergoing significant shifts driven by changes in how buyers interact with businesses. With the elimination of third-party cookies, stricter email regulations, and the rise of generative AI (GenAI), traditional marketing strategies are being reimagined. B2B

The modern digital landscape has shifted significantly, with an emphasis on satisfying user search intent rather than simply targeting high-volume keywords. This has given rise to a different approach in SEO strategy that prioritizes understanding and meeting the expectations of users when they

Navigating the evolving landscape of marketing technology (martech) requires digital marketers to arm themselves with a diverse set of skills, reflective of this dynamic field’s progression. The industry has exploded to a significant valuation of $670 billion, illuminating the acute need for p

In the ever-evolving landscape of digital marketing, businesses are constantly seeking innovative strategies to improve their return on investment (ROI). One such strategy that has emerged to the forefront is intent-based marketing—a methodology that zeroes in on consumer intention to create highly

TechTarget, a leader in B2B technology purchase intent data and services, is setting the stage for a revealing case study presentation with Broadvoice at the Forrester B2B Summit. The convergence of TechTarget's deep intent data knowledge with Broadvoice's sales innovation presents an