In the ever-evolving landscape of digital marketing, businesses are constantly seeking innovative strategies to improve their return on investment (ROI). One such strategy that has emerged to the forefront is intent-based marketing—a methodology that zeroes in on consumer intention to create highly
TechTarget, a leader in B2B technology purchase intent data and services, is setting the stage for a revealing case study presentation with Broadvoice at the Forrester B2B Summit. The convergence of TechTarget's deep intent data knowledge with Broadvoice's sales innovation presents an intriguing
Google AdSense has introduced a new feature called "ad intents," which adds a fresh dimension to online advertising by transforming selected text on websites into interactive links. When users click these links, they are directed to a Google search result page that includes both organic results and
The retail landscape is undergoing remarkable changes, with generative AI carving out a vital role in understanding and responding to consumer behavior. As reliance on traditional data collection methods like third-party cookies dwindles, retailers must find new strategies—ones that respect privacy
Intent-based marketing is an innovative approach that is reshaping the way B2B companies reach out to potential clients. By utilizing data-driven tactics, businesses can craft messages that are specifically tailored to the online behavior and interests of their prospects. This targeted method
As the B2B market becomes more competitive, companies are turning to intent-based marketing to gain an edge in lead generation. This strategic approach leverages detailed data to pinpoint potential customers' interests and readiness to buy. By understanding buyer intent, businesses can tailor their
