In previous articles, we’ve explored the role of data-driven strategies in the planning and execution phases of marketing initiatives. Here, we’ll focus on using data to analyze and improve decision-making after launching a marketing initiative. The post-campaign phase is crucial for understanding
Salesforce, a pioneer in Customer Relationship Management (CRM) solutions, recognized an urgent need to reconnect with its core audience: sales professionals. The pressure from emerging competitors and a decline in user engagement prompted Salesforce's CEO, Marc Benioff, to set a new strategic
In the rapidly changing world of B2B marketing, professionals are finding it increasingly important to dive deep into the industries and products they represent. As we move towards 2025, the focus is no longer just on hiring the next team member or engaging the newest agency. The critical factor
The partnership between INFUSE and HG Insights marks a significant advancement in B2B demand generation, combining the strengths of both companies to offer a comprehensive approach. INFUSE, a global leader in demand generation, teams up with HG Insights, renowned for its data-driven insights, to
Google's decision to delay its phase-out of third-party cookies in Chrome has sparked widespread discussion in the digital marketing community and triggered a closer examination of future data practices. Originally set for 2022, the deadline has now been extended to 2025, providing marketers with
The Diwali festive season presents a golden opportunity for marketers to tap into a surge of consumer activity. However, the challenge remains in turning this high traffic into meaningful conversions. Data enrichment offers a powerful solution by enhancing the quality of customer insights, enabling
