Google AdSense has introduced a new feature called "ad intents," which adds a fresh dimension to online advertising by transforming selected text on websites into interactive links. When users click these links, they are directed to a Google search result page that includes both organic
The retail landscape is undergoing remarkable changes, with generative AI carving out a vital role in understanding and responding to consumer behavior. As reliance on traditional data collection methods like third-party cookies dwindles, retailers must find new strategies—ones that respect privacy
In the competitive arena of B2B marketing, Account-Based Marketing (ABM) has become a key strategy to target high-value accounts with tailored campaigns. The success of ABM, however, hinges on the quality of the data driving these campaigns. Integrating buyer intent data, especially from platforms
The rise of generative AI marks a new era for brand marketing, offering unprecedented opportunities for creative expression and enhanced brand-consumer interaction. In the burgeoning digital environment, AI-generated content stands out as a critical tool for brands striving to capture the attention
As the world of advertising seeks newer, bolder strategies to captivate audiences, the 'paparazzi playbook' is coming to the fore. This approach, mimicking the spontaneous captures of celebrities by the paparazzi, is now being harnessed to create buzzworthy marketing campaigns that
BioCatch, a leader in behavioral biometric intelligence and digital fraud prevention, has strategically moved forward by partnering with COMM, which now acts as its agency of record. This collaboration aims to reinforce BioCatch's marketing strategies by implementing cutting-edge account-based
