Google has announced plans to phase out its existing Video Action Campaigns in favor of the new Demand Gen campaign type, a shift that is set to begin in the second quarter of 2025. This change represents a significant evolution in the way advertisers will approach their digital campaigns, as the
Google Ads is set to revolutionize the way advertisers reach their audience with the upcoming transition from Video Action Campaigns (VAC) to Demand Generation (Demand Gen) campaigns. Scheduled for Q2 2025, this significant upgrade promises a myriad of enhancements including expanded reach, greater
In a significant shift in its advertising product lineup, Google has announced plans to phase out Video Action Campaigns by the second quarter of 2025, making way for the newly introduced Demand Gen campaign type. This transition is aimed at providing advertisers with more comprehensive tools and
In a strategic move to enhance its advertising offerings, Google plans to replace its Video Action Campaigns with a new campaign type called Demand Gen, starting the transition in Q2 2025. Michael Levinson, Vice President and General Manager of Social, Local, and Vertical Ads at Google, emphasized
DemandScience, a leading company in B2B demand generation, has once again earned a spot on the Inc. 5000 list for the 11th year in a row. This significant achievement places the company among an elite group of only 107 companies to attain this milestone since the program's inception in 1982.
In 2024, significant shifts in B2B buyer priorities are reshaping the landscape, with a pronounced emphasis on trust and brand building rather than mere demand generation and lead conversion. According to Dentsu’s fourth annual Superpowers Index, which analyzed insights from 3,528 global B2B buyers
