Digital advertising has undergone a seismic shift with the advent of AI, yet rather than causing fear of job displacement, experts in the field, like Milena Traikovich, argue that AI's integration is set to accentuate the necessity of human expertise in paid media. Dive into an insightful
In today's fast-paced marketing world, understanding the data behind events can significantly transform how brands engage with their audience. Milena Traikovich, an expert in demand generation, shares her insights on how businesses can harness analytics and performance optimization to nurture
The growing inclusion of artificial intelligence in sectors like entertainment, marketing, and digital communication signifies a transformative shift. Custom AI avatars, personas echoing the energy of influencers without the drawbacks of human unpredictability, exemplify this change. With audiences
Could two beloved brands at opposite ends of consumer culture join forces to create something even more captivating than their individual offerings? A recent teaser campaign hinted at an unlikely alliance between Krispy Kreme, a mainstay in the world of irresistibly sweet donuts, and Crocs,
In the ever-evolving world of automotive retail, digital transformation has become imperative for maintaining a competitive edge. AutoCanada Inc., a significant North American automotive dealership group, has embarked on a strategic alliance with CarGurus, a leading digital marketing and business
In today's dynamic digital landscape, YouTube has emerged not just as a platform for entertainment, but a vital tool for marketers, especially in the B2B sector. At the forefront of harnessing this potential is Milena Traikovich, an expert in driving effective campaigns and nurturing high-quality
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